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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Legal and ethical limitations of political campaigns and promotion in the Czech Republic
 Pikous, Martin ; Shavit, Anna (advisor) ; Klimeš, David (referee)
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Ethical and psychological aspects of online counseling services
 CHOCHOLOVÁ, Lucie
This thesis aims to introduce the basic problems of social status and internet consulting services to the reader. Here the service is seen in the ethical and psychological context because an internet counselor cannot do without these points of view when he tries to provide a customer service in the highest possible quality. I focus on the e-mail form of providing online advice as it is the most commonly used type of e-communication between a client and an advisor. Psychological and ethical determinants of the whole process are complementary, intersect, there are no single boundaries between them, whether from the point of view of ethics they are values on which to build human rights or the Code of Ethics for social workers, hence iKodex valid for social services in the online environment or from psychology perspective it is a virtual communication process between a counselor and a client, in which the art of communication, the changing identity of a man, manifested aggression, transference and countertransference and the actual on-line environment play role. The aim is to highlight the complex and ambiguous status of online counseling services.
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Ethics in Marketing Communications
 Pešek, Ondřej ; Černá, Jitka (advisor) ; Koudelka, Jan (referee)
The thesis focuses on new marketing communication techniques. Their appearance is triggered mainly by technological progress and consumers' immunity to existing methods. Despite business ethics being part of commercial activities of majority of companies and business activities, not seldom do these upcoming and non-standard methods cross the boundaries of law and ethics. This business ethics has institutionalized itself into ethics codes. The thesis provides insight into the issue of the system of legal regulations of advertising in the Czech Republic. The regulation of ethics is executed by "Rada pro reklamu" as so-called self-regulation. The bodies of "RPR", its activity and also the "Code" and its practical application are detailed. The regulation of ethics concerning Public Relations is also involved. Trends are illustrated by many examples from real life.
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